Task:

The result:

— Brand audit;
— internal and external analysis;
— industry-appropriate and modern logo;
— formation of a brand platform (values, brand language, brand character and other attributes).

— SWOT, 8P, 3C analyses;
— several images were created for the client's portrait;
— what are the rational and irrational advantages of the brand;
— values, brand language, brand character were formed;
— a logo representing a pearl corresponding to the name was drawn, adapted to a modern and universal style;
— created a proportional design concept for media and promotional materials.

Project

"Marvarid" is a brand of construction goods

"Marvarid" is a brand of construction goods

"Marvarid" is a company engaged in production, distribution and sale of construction materials.

Our logo design process consists of 7 steps:

01

07

Briefing. In this process, our client's company, problems and wishes are studied.

Transfer files. After the project is approved by our client, the files of the logo will be handed over to our client for their use.

02

03

Analysis. In this process, information received from our client, competitors, our client's industry and other information are studied

04

As if developing and sketching. In this process, the idea of the logo is developed, various options are considered, and in the end, one option is chosen.

05

Plagiarism check. In this process, the prepared logo is checked for plagiarism (that is, the degree of similarity of the logo).

Quality control. The work prepared in this process is checked according to the quality standards of our company.

The second stage

A sketch is a sketch of your idea on paper. We can determine the approximate appearance of the logo by drawing a sketch.

3D view of the logo in the interior

A sketch is a sketch of your idea on paper. We can determine the approximate appearance of the logo by drawing a sketch.